Why you must write, record videos, and share to the world…no matter how uncomfortable you feel about it. Do it in spite of whether you feel what you share will “matter” or be profound. Too often we argue against ourselves and decimate the idea and material, before it ever even hits the paper. I hear Continue Reading
Why I lowered my Facebook ad spend today
I have been a huge fan of building brand, marketing, and ultimately making sales by leveraging online social media ads. Ads is a poor word, they even call it their “ad manager” or “ad product”, but it is easier understood as a paid way to get your content in the digital feed of specific individuals. Continue Reading
How to price your product, a 2019 business strategy tactic for any business
If you are a massive enterprise or a scrappy start-up selling retail products, a service, or an amazing new digital offering – you STILL need to price correctly. There are fantastic books on this topic. You can read about it from pricing legends, you can listen to all the youtube / podcasts, you can listen Continue Reading
Have a purpose for each of your social media sites
Social media is one of the greatest land grabs on the internet since web domains, and it is free. You have the ability to create, share, inspire, educate, and create change among friends, current customers, future customers, and even those you may never meet. The path to doing so is being authentic. Yes, you will Continue Reading